Now Mr Mumbles is as big an Apple-fan as the next Converse-wearing new media-whore, but as a brand it’s well ovedue for a Simpsons’ critique. Love the homage inthis clip to Apple’s 1984 commercial and the reaction from an indignant Mapple store manager to Bart for taking the piss out of their founder ‘Steve Mobs’ – “..who dares questions the boss we fired 10 years ago and then brought back?”