The HBO channel ID has always sounded like God’s switched on the tele for me and the content’s always delivered on that. HBO voyeur was always going to be nigh impossible to top but HBOimaginthis, FWA’s October’s site of the month from HBO, via The Barbarian Group and BBDO is not a bad try. It’s the latest offering that seeks to deliver unique story telling through deep engagement of the ear-bleeding variety. Part of the launch was to set up a giant cube with each side delivering the same story shown from four different perspectives. It’s got more layers than my mum’s lasagne but it was an hour well spent.