By Admin posted on November 24, 2017
By Marcelle Ventoura
“Every child is an artist, the problem is staying an artist when you grow up.” Pablo Picassso.
Picasso was definitely onto something. We all know from personal experience and from observing our own children, that children navigate the world in a vastly different way to adults. They respond to life in an honest, unfiltered way. As we age, we become conditioned to respond to certain situations in a pre-programmed fashion. Not so with kids. Where many adults fear change, most children embrace it. Where many adults crave security and familiarity, children charge bravely into the unknown. In the realm of ideas, there’s no limit – kids aren’t afraid to turn received wisdom on its head.
Ideas that create change are at the core of what we do, and over the years we’ve learned that inspiration for those ideas can, and should come from unexpected places. We relish the opportunity to tap into a range of resources that might spark our imaginations. When we encounter truly great ideas that engage and resonate with us they unlock truly visceral responses, much like how we responded to life as kids. That’s why we looked to see what other lessons could be taken from kids and employed in our creative lives.
Here are five key things kids have taught us about ideas.
Fortune favours the brave
Children are constantly trying new things, challenging themselves and putting themselves “out there” with little concern for what might go wrong. Young children tend not to fear being different – they wear what they want, do what they want, and often, much to the horror of their parents, say what they want.
As creative people, we can benefit from fearlessly embracing new and challenging ideas. Resisting the tendency to self-edit, reduces the risk of throwing out good ideas with bad (if there is even such a thing).
What’s always been doesn’t have to always be
Kids are great at ignoring received wisdoms, or expected ways of doing things, largely because they can. We’ve all seen it; the toddler who happily pairs a superhero cape with a tutu and a police hat, the preschooler who insists on painting the sky green, the sun purple, and the grass orange, the tween who invents mythical imaginary pets because “cats and dogs are boring.”
The outcome of this abandonment of norms and expectations can range from the sublime, to the ridiculous, and everything in between. Utilising, or even creating ways to generate these “happy accidents” can lead creative people to some surprisingly delightful outcomes.
It’s good to be a dreamer
A frequent complaint of harried parents is their childrens’ propensity to let their minds wander, and allow the daydreams to set in at the most inopportune moments. As problematic as this tendency may be in the middle of the school run or swimming lessons, it does have the advantage of opening young minds to thoughts and possibilities.
As adults, allowing our minds to wander can take our thinking to places it might not naturally have gone.
If you’re not having fun, you’re doing it wrong
Children’s attention spans are short. They change things often when they play – even if the basic tools are the same. Today a simple stick is a magic wand, tomorrow, a sword. No two days are the same, and life is never boring. The endgame in all of this? Fun. Kids shift the world around them to ensure that life is always fabulous, and when it comes to fun, the sky’s the limit.
Modifying the way we undertake familiar tasks or processes, and not taking things too seriously can not only lead to better creative outcomes, but it’s also a whole lot of fun.
There are no silly questions
The scenario is probably all too familiar to most parents – being asked “why?” so many times you run out of answers. As frustrating as it is to endure what feels like the Spanish Inquisition multiple times a day, children’s capacity not to take everything at face value not only helps them understand the world, but also helps them challenge the status quo.
Shaking up or completely eschewing established norms can help take creativity to the next level, and once you get the hang of it, the only limit is your imagination.
If you want to know more about how we can help you generate new and fresh ideas in relation to your business or brand, contact Ben Porter, our Brand Development Consultant on +61 423 055 675 or via email – firstname.lastname@example.org