AR puts devices into surgeon’s hands

By Admin posted on April 29, 2016 in News, Work

We recently launched an innovative integrated communications campaign for world leading medical manufacturing company Stryker to market its high-tech surgical products to surgeons and hospital practitioners.

Partnering with development company Triggar, we created the Stryker Viewer Kit which included a print brochure and an augmented-reality app. It allows surgeons and health care professionals to forge a deeper connection with Stryker’s product range by having access to in-depth bespoke content demonstrating the benefits of each device by making them come alive off the page in 3-D.

Andrew Town, Creative Partner at Mr Mumbles says: “Stryker is all about building innovative solutions for health care professionals so it’s important that the comms piece reflects this. As it’s the consumer’s first tangible experience with Stryker, it should show that the connection the product has with surgeons is second to none.”

Lisa Kane, consumer brand marketing at Stryker says: “We are really impressed with Mr Mumbles creative solution – it is an innovative introduction to Stryker for new customers and via the app creates a digital layer of content that is engaging and informative .”

With its cloud-based CMS, the app is easy to update as new products are released to market. The brochure is also designed as a tool for Stryker sales reps and will be distributed throughout Australia and New Zealand.

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