The clever marketing team at Cochlear had told us they needed a simple, engaging campaign idea; Mr Mumbles replied ‘We heard you’. This new multi-channel brand campaign first rolled out across Asia Pacific and then globally for Cochlear.  In 1967 Dr Graeme Clark, inspired by his deaf father, began researching the possibilities of implantable hearing devices. Forty four years later, that same drive of customer focused innovation has seen 7 out of 10 families around the world choose Cochlear for their hearing implant solutions. Why? Because they have super brains and they rock.

A ‘super’ company deserves a ‘gimassive’ campaign, so Mr Mumbles worked closely with the Cochlear brainiacs to develop a solution that could talk to existing patients, prospective patients and hearing professionals across Asia Pacific. The answer was ‘We heard you’. After collaborating with illustrator Rilla Alexander from the immensely talented Rinzen crew out of the Jackie Winter Group, ‘We heard you’ came into being, bringing to life not only the brilliance of the technology but the joy it brings to the tens of thousands of patients that get to enjoy that little thing we all take for granted, the sense of hearing.

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