Think Law Think Again – KWM
  • the brief

    Mr Mumbles and mext were asked to create a new global brand campaign to mark the firm combining with leading European law firm SJ Berwin to create the first global law firm headquartered in Asia.

  • the challenge

    KWM wanted the new campaign to challenge current and future clients to stop and re-think what a law firm can do for them and convey the firm’s focus on delivering Asia to the world and the world to Asia.

  • the idea

    The ‘Think Law. Think Again’ global campaign uses visuals of unique book sculptures carved from law texts to convey the thought that King & Wood Mallesons helps their clients build success and value through the law.

  • the change

    Once again the campaign was received with enthusiasm both across the expanded firm and amongst its client base and the wider legal profession and once again exceeded their benchmark targets.

    In 2015 KWM climbed to number 12 in the Acritas Global Brand Index and in 2016 was named by Acritas as the number 1 brand in Asia Pacific.