Seven Hills Cream Ale
  • the brief

    Create a campaign that meant we’d get to talk with the marketers of Australia’s leading alcohol brands.

  • the challenge

    There are approximately 2000 advertising agencies in Australia.

    How does a boutique creative agency set itself apart to brand leaders in one of the most sought after categories?

  • the idea

    We wanted them to experience our our strategic and creative capabilities so we created a multi-media brand campaign to launch our new beer brand and ‘launched’ it across trade publications and delivered packs to key industry marketers.

    All executions lead to where we revealed that Mr Mumbles was behind the brand.

  • the change

    It got us noticed by senior players across a range of brands and we continue to be in conversations with several brands over potential projects.