Create a campaign that meant we’d get to talk with the marketers of Australia’s leading alcohol brands.
There are approximately 2000 advertising agencies in Australia.
How does a boutique creative agency set itself apart to brand leaders in one of the most sought after categories?
We wanted them to experience our our strategic and creative capabilities so we created a multi-media brand campaign to launch our new beer brand and ‘launched’ it across trade publications and delivered packs to key industry marketers.
All executions lead to sevenhillsbrewery.com.au where we revealed that Mr Mumbles was behind the brand.
It got us noticed by senior players across a range of brands and we continue to be in conversations with several brands over potential projects.