Stryker Viewer App
  • the brief

    Create a sales tool for global medical technology company Stryker for their reps to showcase their innovative products and engage with new surgeons.

  • the challenge

    Surgeons are extremely time poor, yet want to see, study and experience implants and devices in detail before committing to new healthcare solutions. Once a surgeon chooses a brand they generally partner with them for their careers, so an engaging and stand out idea was needed.

  • THE IDEA

    The Stryker Viewer Kit, used AR to bring to life devices and implants. Combining a premium brochure and smartphone App, it let surgeons view a range of interactive 3-D models of implants and devices to see how they looked, moved and functioned.

  • THE CHANGE

    Soon after launch downloads reached a peak rating of #52 for iPhones and #24 for iPads in from over 29,000 medical apps (consumer and professional) available to the Australian market.